I love this segment on Albert Pujoles. What a player and person...
Why I like Book Covers
While reading books on the Kindle or iPad, I didn't realize how much the cover of a book mattered to me. A good cover to a good book serves a unique purpose.
A cover keeps drawing me back in the next time I walk by where I laid the book down last. It entices me to step back into the pages instead of picking up the television remote. It's not hidden behind other apps and distractions. It sits there as a reminder that I should be reading. A cover is like the host at a restaurant that says "come back to see us."
The cover also keeps reminding me who wrote the book. I forget the names of authors to easily, but the cover allows constant exposure to author's name.
I would like to see the eReaders make it easy to place the book covers as wallpapers on my iPad. It might help encourage my reading and even speed up my next purchase.
A cover keeps drawing me back in the next time I walk by where I laid the book down last. It entices me to step back into the pages instead of picking up the television remote. It's not hidden behind other apps and distractions. It sits there as a reminder that I should be reading. A cover is like the host at a restaurant that says "come back to see us."
The cover also keeps reminding me who wrote the book. I forget the names of authors to easily, but the cover allows constant exposure to author's name.
I would like to see the eReaders make it easy to place the book covers as wallpapers on my iPad. It might help encourage my reading and even speed up my next purchase.
Blue Ocean Strategy
I finally got around to reading Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by Kim & Mauborgne. Although you can easily pick up on the premise of the book, it was full of valuable information in helping you develop and fine tune a strategy for distinguishing your products and services from the competition.
A lot of companies will do okay in a red ocean environment where everyone is fishing in the same marketplace, but the struggle is fierce and competitive. For the company that can create it's own category of business, it can enjoy the success and freshness of new markets and steer clear of their competition.
Blue Ocean gives you frameworks, examples, and plenty of charts to help you identify distinguishable characteristics and bring them to market. Reading this book certainly makes sailing for blue waters seem easier and more enjoyable than the way of life that most businesses find themselves in.
This is a good business book to have on hand.
A lot of companies will do okay in a red ocean environment where everyone is fishing in the same marketplace, but the struggle is fierce and competitive. For the company that can create it's own category of business, it can enjoy the success and freshness of new markets and steer clear of their competition.
Blue Ocean gives you frameworks, examples, and plenty of charts to help you identify distinguishable characteristics and bring them to market. Reading this book certainly makes sailing for blue waters seem easier and more enjoyable than the way of life that most businesses find themselves in.
This is a good business book to have on hand.
Subscribe to:
Posts (Atom)