As long as people have hope, people will continue to look for more. You will wet appetites if you can provide a product that yields hope. But for the person who is completely hopeless, you may not be able to convince them to buy your product, because hopelessness keeps them chained down.
As long as there is a glimpse of hope, people will find a way to move past their fears and shame. If this is true, then we have two demographics we must target differently when it comes to selling products that result in discovering hope. Those with any hope at all and those with none.
To those with none, they must first learn how to hope for hope.
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