Routine

Growing up, there was a lot of frustration in my heritage with worship services being too routine. People would often suggest switching around the various elements of worship to spice things up a little. You know, crazy stuff. For example, instead of 2 songs and a prayer to start things off, maybe they would start with a prayer and 3 songs.

I suppose when innovation is completely lacking, the only available ideas can seem innovative when they're not.

At the end of the day, I think we like our routines. It doesn't mean they're bad, nor does it mean we don't like things to change every now and then. Still, we may not think about just how routine some of our actions are. Good or bad, it's eye opening how easy it is to fall into routine without realizing it.

When it comes to branding, Patrick Hanlon's Primal Branding would call it "ritual". If you can create a good ritual, people will stay with you and your brand longer.

Charlie Brooker's generic news video kind of proves the point, in my opinion.