I like suits. I think they look good on a guy. I feel smarter and more sophisticated in a suit. I feel like I could accomplish a lot more if I wore a suit all day. I wouldn't be opposed to wearing one most of the time. That should be enough incentive to start wearing one right?
Here's the problem. I don't like dressing and undressing with suits. It feels like it takes too much time in the morning and evening. Cleaning them is more complicated and costly. I also think they are overpriced. That's enough friction to counteract the incentive for me.
When it comes to your brand, do you offer enough incentives to outweigh friction?
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