My parents had several bird feeders when we were growing up but the squirrels always ran the birds off. The squirrels could figure out how to do the impossible. There was no such thing as a squirrel proof bird feeder. It makes since I guess. A squirrel's life is spent entirely searching for food when humans only give a small portion of time trying to keep them out of feeders.
However, my dad thought about it for awhile and here is what he came up with. He took the guts out of an old Bug Zapper (don't you love that sound?). He then rewired it so that when a squirrel tried to jump from the bird feeder pole to the bird feeder itself, the squirrel would then complete the circuit and send 120 volts through the yard rat. The idea was to scare the thing from ever coming back. Well, the first squirrel got a jolt and took off but at the same time caused a short in the Bug Zapper. So the other squirrels enjoyed the bird buffet.
This idea has potential, but I think dad finally lost patience with them. Oh well, here is a clip that will show you what these varmints are pretty cunning. I ran across it and it reminded me of squirrel issue above.
Man's father killed by ninjas
This is one homeless guy I might give money to for creativity.
Source: http://farm2.static.flickr.com/1423/823128157_485a04b41c.jpg
Source: http://farm2.static.flickr.com/1423/823128157_485a04b41c.jpg
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The 22 Immutable Laws of Marketing
A few years back (1993) Al Ries & Jack Trout introduced The 22 Immutable Laws of Marketing. It's an extremely quick read and is a great beginners book to marketing. The 22 laws are applicable to marketing on any scale. However, the examples the authors use are just a touch out of date theses days. Companies such as MCI, Sega, Commodore, etc. are mentioned as examples. Some readers may say "who?"
Anyway, several people at work had read this book and it had come up in some discussions, so I decided to take a look myself. Combining these 22 laws within some of the other marketing frameworks we use will still be helpful.
Anyway, several people at work had read this book and it had come up in some discussions, so I decided to take a look myself. Combining these 22 laws within some of the other marketing frameworks we use will still be helpful.
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