I particularly enjoyed reading about the Broken Windows Theory. If a broken window appears in a neighborhood it gives the impression that no one is home, no one cares, and it invites more destructive behavior. I thought this theory was applicable to web sites also. Broken links, old images, out of date copyrights, etc… all give the impression that no one is hear and nobody cares.
This book can take a while to work through if you are a person that gives a lot of attention to detail. I will be moving on to Malcolm’s other book Blink soon.