If you are trying to figure out the best way to get started with marketing in the Web 2.0 world, you might want to check out Larry Weber’s Marketing to the Social Web. The book does a good job of laying down some basics that you need to know as a marketer but it also creates some natural questions that would lead to some good discussions with your marketing team.
Weber identifies and discusses four areas of the web. (1) Reputation aggregators (Search Engines). (2)Blogs. (3) E-communities. (4) Social Networks .